Two Upscale, Premium Brands with Celebrity Followings Forge Partnership to Launch New Spring Collection and Special Edition Handbags
SALT LAKE – (October 11, 2005) – ZERO Halliburton®, the iconic aluminum briefcase, luggage and accessory company known for its products’ stylish design and superior performance this week announced a partnership with Rock & Republic for their fall fashion event on Oct. 19 at Sony Studios in Culver City. As part of Wednesday’s invitation-only event, ZERO plans to debut two new, limited edition women’s handbags — black aluminum cases embellished with Swarovski crystals featuring the Rock & Republic logo on one and flaming heart insignia on the other –which will be featured on the runway throughout the show.
ZERO has also been selected by Rock & Republic to provide 150 V.J.P. invitees with a SE3-S1 premium aluminum briefcase, packed full of premium merchandise from other event sponsors including Bulgari, Lambertson Truex, AEX Jets, NARS Cosmetics and Nintendo.
“We’re so excited to be an integrated partner in Rock & Republic’s annual fall fashion event, where we’ll showcase our premium products alongside one of the most sophisticated, sought after fashion labels in the world,” said Nigel Duncan, Vice President of Sales & Marketing at ZERO Corporation. “I think I can safely say that the show’s models will feature the most distinguished apparel and handbag combinations in the world.”
Both ZERO and Rock & Republic are known for being on the fashion forefront and appealing to A-list celebrities, professional athletes, musicians and the who’s who of the entertainment industry.
While Rock & Republic has dressed everyone from Cameron Diaz to Usher, ZERO cases are popular among celebrities like Ashlee Simpson, Gabrielle Union, Carmelo Anthony and Tony Hawk.
“We couldn’t think of any product other than ZERO that we wanted to feature both on the runway and as the premium gift bag for our fall fashion event,” said Rock & Republic’s CEO and head designer Michael Ball. “Like our own brand, ZERO’s heritage is rooted in function and fashion, and embodies the spirit of edgy personal style.”