ZERO HALLIBURTON REINVENTS ITS LEGENDARY DESIGN FOR THE NEXT GENERATION OF INDIVIDUALISTS
An American Icon is Reborn. Exceptional Innovation Sets a New Standard in Customized Travel Case Design
Inspired by more than 80 years of celebrated journeys and generations of fearless pioneers, American travel brand Zero Halliburton today announced a bold modernization of its seminal product design setting a new course for innovation in premium travel cases.
"Innovation, intention and boundary-pushing are inherent parts of Zero Halliburton DNA. These attributes drove us to break our own mold and reinvent the brand for the next generation of individualists,” said Tom Nelson, Zero Halliburton Global President and CEO. “Based on what we saw in the market, we made it a priority to create a design framework in which every detail was considered. This enabled us to develop collections that are intelligently crafted with strength, beauty and protection. Whether it’s the new Pursuit Aluminum Collection, Edge Lightweight Collection or the soft-sided Journal Collection, our focus on producing an elevated product is evident."
To make its vision a reality, the brand tapped award-winning Brooklyn-based product design consultancy PENSA. Together, they spent more than two years creating, developing and testing – with a singular mission to build new collections of luxury travel cases and accessories that are as stunning as they are strong - with functionality that truly puts the needs of astute travelers first. The result is a new construct of case design with patent-pending structural features and distinctive customization of virtually every component.
"As industrial designers, we saw a real opportunity to bring a fresh point of view to Zero Halliburton,” said Mark Prommel, Partner and Design Director at PENSA. We approached the process as engineers, travelers and observers of human nature, and from that experience, we were able to reimagine everything - from the wheels to the locks and even the packing system - and ultimately designed each individual element to create truly special and extremely functional cases."
ZH Concave Edging™
The patent-pending ZH Concave Edging™ is the architecture that serves as the foundation of the brand’s striking new design language. Fusing sculpture with stability, four deep-set channels are secured with a custom Y-shaped corner cap that runs all the way from the corners back to the center of the case to mitigate the potential for severe damage more effectively than typical convex-based travel cases.
Performance and convenience are at the heart of the patent-pending ZH Chassis™, a clever support feature engineered to ensure impressive ground clearance and enhance the brand’s specially-made wheel system. Marrying form with function, the ZH Chassis™ is fashioned with a custom-made Scalloped Grip Handle enabling the travel case to be easily lifted into an overhead compartment or out of a car trunk.
ZH Custom Design Elements
Along with the exclusive components that embody the newly reimagined collections, the new Zero Halliburton cases are almost completely customized from top to bottom and feature a modern take on Halliburton’s signature double rib design.
Utilizing a concave interpretation of the double-ribbing, the exterior of the bold Pursuit Aluminum Collection cases is formed with a textured brushed aluminum exterior that balances durability with style by minimizing the appearance of vertical scratches. The Edge Lightweight cases are sculpted from matte polycarbonate in classic and seasonal colors.
The collections are also designed with a bespoke pull handle curved in an elegant cushion-cut shape for an ergonomic palm fit. Richly colored and polished to a high-gloss, the handles on the Pursuit Aluminum Collection models were inspired by the cellulose handles used in the brand’s mid-century cases and complement the color of each respective case. The curved handles on Edge Collection cases are crafted from a high-strength polymer composite with a soft-touch feel reminiscent of a luxury sport watch strap. The handle shape is reinterpreted in coated leather in the sumptuous Journal Collection of bags and backpacks.
Custom-made latches, logo badges, interiors and monogram-ready ID Tag among other specialized features take the new Zero Halliburton design to an advanced level rarely achieved in the market.
The new collections from Zero Halliburton include:
- Pursuit Aluminum Collection – Travel and attaché cases featuring brushed aluminum, ZH Concave Edging™ and ZH Chassis™ (luggage only)
- Edge Lightweight Collection – Travel and attaché cases rendered in a high-tech polycarbonate featuring ZH Concave Edging™ and ZH Chassis™ (luggage only)
- The Journal Collection – An exceptional selection of lightweight structured bags made of high-quality nylon tricot reinforced by polyester twill backing
- ZH Packing System – Modular organization designed to maximize packing space and protect personal belongings
The products are available in a variety of colors and sizes. They are available at Zero Halliburton retail stores or online at www.zerohalliburton.com.
"Nothing is superfluous,” added Nelson. “Zero Halliburton’s new icons are purposefully made to propel our customers forward and support them in their journey of persistence."
ZERO HALLIBURTON CELEBRATES ITS ROLE IN NASA'S APOLLO 11 MISSION WITH NEW CAMPAIGN AND 50TH ANNIVERSARY LIMITED EDITION CASES
As the case of choice to carry back samples from NASA's historic mission to the moon, Zero Halliburton has been synonymous with legendary strength and protection for more than 80 years. Today, the iconic American brand commemorates the 50th anniversary of one of the most remarkable moments in human history - and its own role in support of this achievement, with the introduction of the Apollo 11 50th Anniversary Limited Edition Technical Cases and a new digital campaign entitled, "Precious Cargo."
"Our cases have accompanied some of the greatest voyages in history – none more significant than Nasa’s Apollo 11 mission to the moon”, said Tom Nelson, Zero Halliburton Global President & CEO. “As we prepare for the next generation of epic travel feats, we decided to celebrate America’s triumph and pay homage to the case that solidified our legendary durability with a limited anniversary edition.”
Inspired by the same cases NASA’s Apollo 11 mission used to carry moon rocks back to earth and designed from Zero Halliburton’s top-selling camera cases, the new limited edition pieces are durable, secure and flawlessly crafted to provide the ultimate protection for your priceless treasures.
Offered in a choice of small or medium size, the technical cases are made from deep-drawn aluminum to ensure strength without extra weight and lined with thick, customizable foam to keep contents safely in place. Each is tastefully engraved with the official NASA Apollo 11 50th Anniversary logo and supplied with a matching embroidered baseball hat and dust bag. The small and medium Apollo 11 50th Anniversary Technical Cases are available in a limited quantity of 50 each for $525 and $595 respectively.
Created as a five-part web series, "Precious Cargo" tells the stories behind Apollo 11's assignment to successfully return lunar samples to the earth and how Zero Halliburton's reputation for manufacturing high-quality, airtight travel cases resulted in a remarkable opportunity to support the historic mission to the moon.
From the unique accommodations required of a lunar sample case, to the special tools used to comb through the moon’s surface, “Precious Cargo” offers a glimpse of the lesser known packing details of humankind’s most profound trip. In celebration of the Apollo 11 50th anniversary, new episodes will be introduced at zerohalliburton.com throughout June and July.
"In 1969, NASA promised the world the moon - and we carried it back", added Nelson.
ZERO HALLIBURTON REACHES THE PINNACLE OF STRENGTH WITH ITS COLLECTORS SERIES LIMITED-EDITION COLLECTION
As the case of choice for protecting the universe’s greatest treasures, including moon rocks from NASA’s Apollo 11 historic mission, Zero Halliburton has a longtime reputation of being synonymous with strength. Now, the iconic American brand is revisiting its historic roots with the Collectors Series, a duo of ultra-durable, numbered, limited-edition travel cases
The Collectors Series offers world-class strength and durability. Paying homage to Zero Halliburton’s inaugural pieces, the collection is designed with impressively sturdy, heat-treated 6061 aluminum sourced in America. It boasts two standout sizes: A 22-inch carry-on (800 pieces worldwide) and a spacious 26-inch travel case (500 pieces available worldwide), offering an optimal option for every type of trip.
But while Zero Halliburton’s signature metal provides the first line of defense for your valuables, the Collector’s Series boasts an exceptional, two-step lock system to keep belongings safe and secured. Discerning customizers can use the case’s primary, TSA-compliant lock, plus the biometric fingerprint technology for added security.
Rounding out each case is a smooth-gliding, six-wheeled maneuvering system as well as coated leather handles and trim, making it a well-appointed travel companion regardless of the destination.
Available in black and silver, the Collectors Series Limited Edition Carry-On Case and Travel Case can be purchased at select Zero Halliburton stores and ZeroHalliburton.com for $1,495 and $1,795, respectively.
ZERO HALLIBURTON LAUNCHES LIMITED EDITION STYLE THAT IS OUT OF THIS WORLD
Building on its eighty-year legacy of security and style, Zero Halliburton today announced the Geo Meteor Limited Edition Aluminum Carry-On Case, an exclusive model limited to 80 numbered pieces worldwide.
Inspired by the universe’s composed chaos, the Geo Meteor case combines Zero Halliburton’s trusted craftsmanship with a cool, edgy flair. Each suitcase boasts a unique tessellation of fiery reds and oranges achieved through a special anodizing process and proprietary color treatment. The result is a brilliant mélange design each with its own one-of-a-kind pattern.
Like all Zero Halliburton cases, the Geo Meteor carry-on marries form and function. The 22-inch bag is made in America using Zero Halliburton’s signature, top-grade aluminum, making it a great carry-on for international travel. The stain-resistant, lined interior is divided into two zip compartments with flat panels to keep belongings secure and organized. Two TSA-approved locks and a neoprene gasket seal offer extra security and protection. A three-staged, dual-button handle offers an ergonomic grip, while its recessed wheel housing and four double spinner wheels ensure a seamless, smooth glide.