Bred to survive the American Midwest oil fields in 1938, Zero Halliburton was the first to introduce travelers to the strength and security of aluminum cases.
A favorite amongst American innovators, visionaries and entrepreneurs, the brand’s pieces have enjoyed a storied memoir that includes carrying moon rocks from the Apollo 11 mission and appearing in more than 200 films – and holding the names of dozens of Academy Award recipients - along with other notable journeys.
Halliburton Cases established
Following the demand created by Erle P. Halliburton’s personal collection of aluminum travel cases, the American business mogul establishes Halliburton Cases, with manufacturing and corporate headquarters in Southern California.
Erle Halliburton with his original Halliburton Case
Halliburton becomes a Hollywood darling. Marks the start of an intersection between the brand and the film and TV industry that continues today
Screen star Marlene Dietrich photographed traveling with her Halliburton cases. The relationship with Hollywood expands and ultimately results in Zero Halliburton’s placement in more than 300 films and TV shows
Left: Marlene Dietrich travels with Halliburton Cases Right: Movie poster for The Life of Walter Mitty
Janet Leigh in a scene from Touch of Evil
Mila Kunis & Kate McKinnon in a scene from The Spy Who Dumped Me
Movie poster for Inception
Halliburton Cases introduces its iconic double-ribbed design
To further enhance the structural integrity of its cases, Halliburton Cases begins using high-strength anodized aluminum and introduces the innovative double-ribbed design that will soon be recognized as the brand’s trademark.
1946 Halliburton Case with double ribs
Halliburton Goes Vogue
Inspired by the brands popularity amongst the world’s glitterati, Halliburton is featured in a US Vogue Magazine illustration.
1947 Vogue illustration
Halliburton Cases is sold to ZERO Corporation
Upon purchase of the luggage brand, ZERO Corporation creates a new division of the company to produce aluminum cases
1954 airport photo
Zero Halliburton Corporation created
ZERO Corporation turns the Halliburton division into a singular brand entitled Zero Halliburton
Zero Halliburton Corporation-produced lifestyle image
Zero Halliburton goes to the moon
Apollo 11 Astronauts carry moon rocks back to earth in a Zero Halliburton case
ZH Technical Case from Apollo 11
Zero Halliburton Celebrates 50
Zero Halliburton fêtes its golden anniversary with the release of a limited edition 14-karat gold attaché case
Limited Edition gold case
ACE Co., Ltd. Acquires Zero Halliburton
Zero Corporation sells its consumer division to ACE Co., Ltd., Japan’s largest luggage manufacturer.
ACE Headquarters in Tokyo
Zero Halliburton Opens New York Flagship Store
A dedicated retail showroom on Madison Avenue designed to create an immersive experience into the depth and breadth of the Zero Halliburton brand.
300 Madison Avenue
Zero Halliburton turns 80, implements new brand identity and campaign
In celebration of its 80th anniversary, Zero Halliburton redesigns logo and brand identity and launches “Grit & Glamour” campaign.
An American Icon is Reborn
After almost two years in development, Zero Halliburton introduces its groundbreaking new product design. With several patents and nearly 20 custom features, the brand demonstrates its pioneering spirit by redefining what it means to create truly premium travel cases. Designed in New York City, the product launch is highlighted by the brand's "Life in Pursuit" campaign.