American Travel Brand Zero Halliburton Recognized by Industrial Designers’ Society of America
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Zero Halliburton Wins Silver International Design Excellence Award (IDEA)

NEW YORK, September 21, 2021 — Today, the Industrial Designers’ Society of America announced travel brand Zero Halliburton and its design firm Pensa as a Silver Award winner for their 2021 International Design Excellence Awards (IDEA). The IDEA Awards recognize products and services that encourage, inspire, and push their respective industries forward by promoting innovation and excellence. 2021 marks the 41st anniversary of the IDEA awards, making it one of the longest running and most prestigious design awards programs in existence.

Zero Halliburton’s patented Pursuit Aluminum travel case design has been granted a Silver Award in the Lifestyle & Accessories category, recognizing the brand as one dedicated to design innovation beneficial to user and society, and forward thinking in both foundation and aesthetics.

Renowned for its resilience and reliability since first introducing the world to aluminum suitcases in 1938, Zero Halliburton has leveraged the know-how and experience of its epic history to redefine what legendary protection and thoughtful design mean for today’s trailblazers. Winning an IDEA further proves Zero Halliburton’s success as the premium standard for aluminum luggage made with the pinnacle of design trusted by the traveler.

IDEA winners are chosen among thousands of applicants, showcasing winners as offering tremendous significance of design in business, society, and beyond, thus proving that great results are possible when design is leveraged to its fullest potential. Winners of an IDEA have referenced the award as a career-defining catalyst. “Following our awards from Fast Company and The Chicago Athenaeum in 2020, we are thrilled that our patented design has once again been recognized by such a prestigious organization who shares our same values” said Tom Nelson, Zero Halliburton Global President and CEO. “Every Zero Halliburton piece is crafted with an outstanding dedication to innovative design, making our focus on producing an elevated product evident. Having that validated by the Industrial Designers’ Society of America is an incredible honor”.